Written by founder Brian Macrae, from more than a decade of implementing membership programs in independent veterinary practices.
Wellness plans have been pitched as a silver bullet for over a decade. For independent practices, they've been complicated, discount-based, and low-converting. Here's why — and what works instead.
Read article →Practices lose 10–15% of clients every year and price sensitivity is climbing fast. Thirteen membership principles that convert 30–75% of active clients into members.
Read article →Discounts are a 100% immediate loss. Rewards are soft dollars — 62.82% redeemed in year one — which means you keep over a third of what discounting gives away.
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