Veterinary Membership Case Studies — Six Practices, Year-by-Year Data

01

Arnold Pet Station

Still a client today

A textbook conversion year. In 2017, their first year on the program, Arnold Pet Station sold 356 memberships that generated $33,060 in membership revenue — and those same members went on to drive $360,121 in total practice revenue over the period. Nearly a decade later, they're still a client.

+30%

increase in client spending, year 1

356

memberships sold in year 1

10.9×

practice revenue vs. membership revenue

The membership multiplier

$33K

membership revenue

$360K

total practice revenue

02

Perrin 410

Program start · Apr 22, 2013

From 2013 to 2017, total revenue surged from $610,763 to $1.7 million — a 175% increase. Membership sales climbed from $55,753 to $87,290, with more than $407,000 in cumulative membership sales over five years. Transaction counts stayed consistent, underscoring a stable, loyal client base rather than churn-driven growth.

Year	Total Bill Sales	Net After Redeem
2013	$610,763	$582,449
2014	$1,075,141	$1,001,694
2015	$1,475,083	$1,374,066
2016	$1,537,934	$1,422,362
2017	$1,699,252	$1,576,098

Total revenue by year$M

0.61

'13

1.08

'14

1.48

'15

1.54

'16

1.70

'17

+175%

total revenue, 5 years

$407K+

cumulative membership sales

$55K → $87K

annual membership sales

03

Foothill Animal Hospital

First RVS client · Nov 2011

The one that started it all. Over the program's first three years, total payments rose 28% and average annual spending per client grew 35% — from $532 to $721. Patient visits climbed 27%, a clear signal of deeper client engagement rather than one-off spikes.

Period	Total Payments	Invoices	Avg / Client
Year 1	$853,656	5,926	$532.54
Year 2	$948,258	6,584	$671.10
Year 3	$1,094,509	7,350	$721.02

+35%

avg annual spending per client

+28%

total payments, years 1–3

▸ Watch the Foothill video testimonial

04

Bressi Ranch Pet Hospital

Carlsbad, CA · since Aug 2015

Steady, compounding growth on both volume and value. Client visits rose from 25,829 to 33,548, while the average client transaction grew from $138.43 to $158.14 — consistent gains across five straight years.

Year	Client Visits	Avg Client Transaction
2013	25,829	$138.43
2014	27,911	$138.38
2015	27,753	$147.20
2016	30,632	$150.16
2017	33,548	$158.14

05

Otay Pet Vets

Chula Vista, CA · since Jun 2013

A retention story. Clients with at least one visit grew from 3,956 to 4,764, and total annual visits climbed from 16,791 to 24,413 — a 45% increase in visits. Today Otay runs 4,000+ members and, in the owner's words, has "never looked back."

Year	Clients (1+ Visit)	Total Visits
2013	3,956	16,791
2014	4,118	20,521
2015	4,346	21,721
2016	4,600	23,782
2017	4,764	24,413

▸ Watch the Otay Pet Vets video testimonial

06

Pacific Park Animal Hospital

2016–2019 · ended on sale to Banfield

A 506-member program at $95/year — three exams a year, 5% cash back on products and services, and 1% of all sales donated to the practice's in-house charity fund. In its first year alone it added $175,000 in total revenue, with broad gains across canine and feline visits and per-client spend.

+$175K

first-year revenue

+15%

net sales

+14%

net spend per client

+22%

visits per client

+25%

canine visits

+16%

feline visits

$41,646 membership fees collected · 506 members · 1% of sales to charity

▸ Watch the Pacific Park video testimonial

Proof, measured over years — not months.