Case Studies 

Case 2: Bressi  Ranch Pet Hospital

Location: Carlsbad, CA
Partnership Start: August 2015 (after the Merial Premier Event)

Results Post-Implementation (2013-2017):

Key Takeaways:

• Visits Growth: From 25,829 in 2013 to 33,548 in 2017
• Increased Transaction Value: Average transaction grew from $138.43 in 2013 to $158.14 in 2017
• Long-Term Stability: Consistent increases in both visits and transaction values

Case 3: Otay Pet Vets

• Case Study 3: Otay Pet Vets

  Location: Chula Vista, CA
  Partnership Start: June 2013

  Results Post-Implementation (2013-2017):

  Year	Total Clients (1+ Visit)	Total Visits
  2017	4,764	24,413
  2016	4,600	23,782
  2015	4,346	21,721
  2014	4,118	20,521
  2013	3,956	16,791

  Key Takeaways:

  • Client Retention Success: Growth in clients with at least one visit from 3,956 in 2013 to 4,764 in 2017

Case 4: Perrin 410 

• Start of Program: April 22, 2013

  Results Post-Implementation (2013-2017):

  Year	Total Bill Amount Sales	Total Net Sales After Redeem	Transaction Count
  2013	$610,762.98	$582,448.91	2,706
  2014	$1,075,141	$1,001,694.00	5,652
  2015	$1,475,082.56	$1,374,065.57	7,808
  2016	$1,537,934.35	$1,422,362	7,851
  2017	$1,699,251.89	$1,576,098.44	7,618

  Key Takeaways:

  • Revenue Growth: From $610,762 in 2013 to $1,699,251 in 2017
  • Increased Membership Sales: Grew from $55,753 in 2013 to $87,290 in 2017
  • Consistent Client Transactions: Despite growth, transaction counts remained consistent, highlighting the stable client base

Case 5: Pacific Park Animal Hospital

• • Start of Program: 2016 / Ended in 2019 due to sale to Banfield

    Membership: 506 Members
    Program Fee: $95/year
    Membership Benefits: 3 physical exams/year, 5% cash back on products and services, and 1% of all sales donated to their charity

    Results Post-Implementation (First Year):

    • Total Revenue Increase: $175,000 attributed directly to the membership program
    • Net Sales Increase: 15%
    • Net Spending Per Client Increase: 14%
    • Number of Visits Per Client Increase: 22%
    • Canine Visits Increase: 25%
    • Feline Visits Increase: 16%
    • Membership Fees Collected: $41,646

    Testimonial: “The results of this program have far exceeded our expectations. The positive impact with both our team and our clients has been amazing, and we have the data and reviews to back it up!”
    — Dee Allen, RVT, CVPM

    Key Takeaways:

    • Increased Revenue: A direct increase of $175,000 in total revenue within the first year
    • Client Engagement: Increased visits and client spending, particularly for both canine and feline patients
    • Community Impact: 1% of all sales were donated to the practice's in house fund for charity cases, enhancing the hospital’s community involvement

Case 6: (First RVS client) Foothill Animal Hospital

• • • Start of Program: November 13, 2011- Current User

                                Results Post-Implementation (Year 1 - Year 3):

Key Takeaways:

• • • • Total Payments: Increased by 28% from Year 1 to Year 3
      • Clients Seen: Slight decrease in Year 2 (-12%) but recovery in Year 3 (+7%)
      • New Clients: Initially decreased (-23%) but showed improvement in Year 3 (+13%)
      • Average Spending per Client: Significant growth of 35% over the three years
      • Patient Visits: Grew by 27% over three years, highlighting increased client engagement