Case Studies of Successful Implementation
A few case studies that prove increased net profit, increased visitation, increased annual spending per client and more
Case 2: Bressi Ranch Pet Hospital
Location: Carlsbad, CA
Partnership Start: August 2015 (after the Merial Premier Event)
Results Post-Implementation (2013-2017):
|
Year |
Client Visits |
Average Client Transaction |
|
2017 |
33,548 |
$158.14 |
|
2016 |
30,632 |
$150.16 |
|
2015 |
27,753 |
$147.20 |
|
2014 |
27,911 |
$138.38 |
|
2013 |
25,829 |
$138.43 |
Key Takeaways:
- Visits Growth: From 25,829 in 2013 to 33,548 in 2017
- Increased Transaction Value: Average transaction grew from $138.43 in 2013 to $158.14 in 2017
- Long-Term Stability: Consistent increases in both visits and transaction values
Case 3: Otay Pet Vets
Location: Chula Vista, CA
Partnership Start: June 2013
Key Takeaways:
- Client Retention Success: Growth in clients with at least one visit from 3,956 in 2013 to 4,764 in 2017
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Results Post-Implementation (2013-2017):
Year
Total Clients (1+ Visit)
Total Visits
2017
4,764
24,413
2016
4,600
23,782
2015
4,346
21,721
2014
4,118
20,521
2013
3,956
16,791
Case 4: Perrin 410
Start of Program: April 22, 2013
Key Takeaways:
- Revenue Growth: From $610,762 in 2013 to $1,699,251 in 2017
- Increased Membership Sales: Grew from $55,753 in 2013 to $87,290 in 2017
- Consistent Client Transactions: Despite growth, transaction counts remained consistent, highlighting the stable client base
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Results Post-Implementation (2013-2017):
Year
Total Bill Amount Sales
Total Net Sales After Redeem
2013
$610,762.98
$582,448.91
2014
$1,075,141
$1,001,694.00
2015
$1,475,082.56
$1,374,065.57
2016
$1,537,934.35
$1,422,362
2017
$1,699,251.89
$1,576,098.44
Case 5: Pacific Park Animal Hospital
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Start of Program: 2016 / Ended in 2019 due to sale to Banfield
- Membership: 506 Members
Program Fee: $95/year
Membership Benefits: 3 physical exams/year, 5% cash back on products and services, and 1% of all sales donated to their charity
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Results Post-Implementation (First Year):
- Total Revenue Increase: $175,000 attributed directly to the membership program
- Net Sales Increase: 15%
- Net Spending Per Client Increase: 14%
- Number of Visits Per Client Increase: 22%
- Canine Visits Increase: 25%
- Feline Visits Increase: 16%
- Membership Fees Collected: $41,646
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Key Takeaways:
- Increased Revenue: A direct increase of $175,000 in total revenue within the first year
- Client Engagement: Increased visits and client spending, particularly for both canine and feline patients
- Community Impact: 1% of all sales were donated to the practice's in house fund for charity cases, enhancing the hospital’s community involvement
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Case 6: (First RVS client) Foothill Animal Hospital
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Start of Program: November 13, 2011- Current User
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Results Post-Implementation (Year 1 - Year 3):
|
Year |
Total Payments ($) |
Invoice Count |
Avg Annual Spending per Client ($) |
|
Year 1 |
853,656.05 |
5,926 |
532.54 |
|
Year 2 |
948,257.87 |
6,584 |
671.10 |
|
Year 3 |
1,094,508.71 |
7,350 |
721.02 |
Key Takeaways:
- Total Payments: Increased by 28% from Year 1 to Year 3
- Clients Seen: Slight decrease in Year 2 (-12%) but recovery in Year 3 (+7%)
- New Clients: Initially decreased (-23%) but showed improvement in Year 3 (+13%)
- Average Spending per Client: Significant growth of 35% over the three years
- Patient Visits: Grew by 27% over three years, highlighting increased client engagement
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