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" WE NOW HAVE OVER 3,000 CLIENTS PAYING TO BE MEMBERS OF OUR PRACTICE, AND WE'VE HAD 4 RECORD YEARS IN A ROW. WHAT ELSE CAN I SAY? THIS WORKS!"

- LESLIE BOUDREAU, RVT,CVPM-HOSPITAL ADMINISTRATOR

ANIMAL HOSPITAL OF HUNTINGTON BEACH

THE MOST POWERFUL, SIMPLE, EFFECTIVE LOYALTY AND MOBILE ENGAGEMENT PLATFORM IN THE VETERINARY INDUSTRY

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5 THINGS YOU WILL LEARN

How to Re-define the Relationship by taking "Fee for Service" clients and turning them into "Paying Members" of your practice.
How to End Discounting while dropping price perception barriers at the same time.
How to dramatically improve Client Visitation through proper membership structure and strategic incentivization.
How proper use of the MOBILE DEVICE changes everything in the VCPR
How to build practice value with MRR (monthly recurring revenue) or ARR (annual recurring revenue)..And Much More

"In my first year of helping implement the RVS program at PPAH, we added 175k in net revenue. Over $42,000 of that was membership revenue alone"

Dee Allen, RVT, CVPM-Hospital Administrator of Pacific Park Animal Hospital

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A Few Of The Organizations With Which We've Worked

RVS has been a AAHA Member Values Program provider since 2015.

RVS is a preferred provider for MWI's Distinct Advantage Program (DAP) since 2015.

RVS has been an Affinity Partner of the SCVMA since 2013.

Mobile Technology That Will Revolutionize How You Attract, Engage, Reward and Retain Your Clients. Meet RVS Version 2.0!

Membership & Wellness plans: Say goodbye to administratively intensive additional web based software. Mobile only options takes execution to a whole new level!
Client communication: Completely mobile, simple, fresh and innovative.
Mobile Payments: 1 touch of a button and you can sell services & packages.
Client Acquisition: We'll show you how to win your market with creative digital ads and fully automated membership purchase and registration! We'll also show you how get great reviews which provides powerful social proof for people looking for a veterinary practice nearby.
Social Media: Your practice mobile app will have built in social media capability with auto hashtagging to create excited "sharers" of your practice.

Rewards vs Discounts! Yes, there is a difference and the math doesn't lie. SEE Video above to learn more!

"We've used RVS successfully for 4 years now as an alternative to wellness plans. We now have over 1,800 happy members and the administration requirements are very low. We couldn't be happier! "

Abby Suiter, RVT, CVPM- Hospital Administrator of Daniel Island Animal Hospital

Click Here to read an article by Abby in Today's Veterinary Business

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What Other's Are Saying!

Each testimonial listed below has used RVS for a minimum of 3 years and has converted a minimum of 2,000 clients to membership.

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Hear From Some Of Our Clients!

Dr. Lisa Mandalin 58 Sec

Debbie Anderson-

Full Review

9 min

Mary Simon

"We're seeing pets we didn't know they had. 7 min

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Time to Pump The Brakes on Wellness Plans!

Every now and then, my professional life overlaps with my family life. Such was the case when Dee, my wife’s mother, passed a pamphlet across the table to me at one of our favorite restaurants. Dee managed a veterinary practice and I ran a company that served other businesses with marketing and membership strategy, so she was looking for a little insight.

I winced when I read the front of the glossy pamphlet. It was for a trendy wellness plan.

“You look deathly allergic,” she said, and she was right.

“Absolutely,” I said. “Steer clear.”

A few years later, my answer has softened a little: pump the brakes.

You see, there are a number of reasons to beware of wellness plans in your veterinary practice, but there is a way to approach them that pays off. Let’s start with the hazards, the reason why over ninety-five percent of the five-hundred practices we interviewed were disappointed with these systems.

Hazard One: The structure of wellness programs is far too complicated.

They are set up per pet. Some services are covered and others aren’t. What about illness? The benefits are limited, syncing with practice software is cumbersome, and billing is confusing. An independent practice feels drawn to the promises of wellness plans, only to become tangled in a complex mess that wastes critical resources. More on that next.

Hazard Two: Wellness plans present a gauntlet of administration.

When they introduce a wellness plan, independent clinics have to devote one employee all week to oversee the effort. The software is clunky and only large chains can shoulder the administrative burden. One set of practices is currently paying someone twenty-four hours a week just to serve as an ambassador for their wellness plan. Can such an investment pay off? The numbers say no. Ninety-six percent of the practices we have interviewed have less than one hundred paying enrollments. That leads us to our final hazard.

Hazard Three: Your Cost Will Far Outweigh the Payoff

That means that clinics are providing heavy discounts to their best customers. What does that do to their revenue? They’re converting the converted, preaching to the choir. Get this: if the wellness plans were to succeed, they would lower heavy expenses on the practice, so it was almost better that they were failing.

Worse, once they abandon wellness plans, they lose their clients’ attention, and often their trust. The next campaign gains little traction because the clinic pushed the wellness plan so hard. You can see why I didn’t want Dee to go down that road, but I now see a way to get wellness plans right.

A Path Worth Traveling with Your Clientele

To succeed, our campaigns must encourage pet owners to come in more often, be proactive about wellness, and establish recurring revenue for the practice. At Rethink Veterinary Solutions, we have seen hundreds of clinics reach this goal with up to ninety percent of their customers. The road to this kind of success is membership. Here’s how to do it right.

First, learn from the best.

Amazon offers a Prime membership that people cannot refuse. For under one hundred dollars, users get free shipping and a host of streaming options. Before Amazon, Sam’s Club and Costco took the same approach. Your membership should cost less than a hundred dollars. The list of benefits should be wide, long, and impossible to turn down. The list of exclusions should be short or nonexistent.

Next, choose the right label. Remember: this is not a loyalty program. The word loyalty points to the value for the company. Customers can smell a gimmick, especially if they’ve already been through an abortive wellness program. Membership indicates exclusive value for the client. The focus is on them.

Third, establish a free gateway to paid membership. If you want to join the scores of clinics who have converted ninety percent of their clients, offer a free version of membership as well. This is still an offer they can’t overlook, but it leaves plenty of reasons to upgrade to a paid membership. Even when people accept a free membership, their level of commitment to your practice jumps.

Finally, give wellness plans their place.

A wellness plan is simply an add-on to a rewarding paid membership. It’s a bundle of specific services that people can purchase at a discount. Nothing more. These credits are simply added to the member’s account, so there is no administrative upkeep.

So, say you just bought a puppy. Lucky you.

I guarantee she or he is worth more than you paid. You take her to the vet the first week and they offer two simple memberships and a mobile app that makes everything easy to track. Besides membership, they suggest a wellness package for your puppy’s first year. You’ll save one hundred eighty dollars this year on visits because you’ve prepaid. It’s easy to understand, easy to load to the membership, easy to redeem through the app — a no-brainer.

Let’s put the pedal to the metal.

At this point, after six years, our company has over two hundred thousand paid memberships in our database. We know there’s a way to avoid the hazards of wellness plans. We’ve seen memberships ignite participation, increase visitation, increase annual spending, defuse competitors’ offers, and compel new business. We’d love to get you on the right track. Don’t hesitate to reach out today.

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TEL: 888.330.7058

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