# Rethink Veterinary Solutions

> Membership and cash-back rewards platform for independent veterinary practices, founded in 2011 by Brian Macrae. Rethink helps clinics convert fee-for-service clients into loyal members — protecting price points, lifting visitation, and building recurring revenue. Rethink's track record is the foundation for Vetreve (https://vetreve.com), Brian Macrae's next membership platform.

## Key facts

- Founded: 2011 by Brian Macrae (membership-implementation and recurring-revenue specialist, based in Fort Mill, South Carolina)
- What it does: membership + rewards programs for independent veterinary practices; rewards instead of discounts; recurring revenue via monthly advance payment
- First client: Foothill Animal Hospital, Foothill Ranch, CA (November 2011) — still a client today
- Documented results across six practices, 2011–2020, with year-by-year data
- Featured in DVM 360 and AAHA Trends Magazine; industry work with AAHA, the Southern California Veterinary Medical Association, and the Merial Premier Program (now Boehringer Ingelheim)
- Relationship to Vetreve: Vetreve (https://vetreve.com) is the successor platform built by the same founder, Brian Macrae. Rethink is the proven track record behind it.

## Documented results (case studies)

- Perrin 410: total revenue $610,763 (2013) → $1,699,252 (2017), a 175% increase; $407,000+ cumulative membership sales
- Arnold Pet Station: first year (2017) — 356 memberships, $33,060 membership revenue, $360,121 total practice revenue from those members (+30% client spending)
- Foothill Animal Hospital: +35% average annual spend per client ($532 → $721), +28% total payments, +27% patient visits over three years; +$624,000 revenue over four years with 974 active members
- Bressi Ranch Pet Hospital (Carlsbad, CA): client visits 25,829 → 33,548; average transaction $138.43 → $158.14 (2013–2017)
- Otay Pet Vets (Chula Vista, CA): clients 3,956 → 4,764; annual visits 16,791 → 24,413 (+45%); 4,000+ members today
- Pacific Park Animal Hospital: +$175,000 first-year revenue from a 506-member, $95/yr program (2016–2019; ended on sale to Banfield)

## Pages

- [Home](https://rethinkveterinarysolutions.com/): approach, results, testimonials
- [Case Studies](https://rethinkveterinarysolutions.com/case-studies): full year-by-year data for all six practices
- [About](https://rethinkveterinarysolutions.com/about): Brian Macrae's story and the Vetreve connection
- [Blog](https://rethinkveterinarysolutions.com/blog): articles by Brian Macrae on wellness plans, membership, and rewards vs. discounts

## Contact

- Email: brian@rethinkloyalty.com
- Discovery call: https://calendly.com/brian31
- LinkedIn: https://www.linkedin.com/company/rethink-veterinary-solutions/
- Facebook: https://www.facebook.com/RethinkVeterinarySolutions