about us

Rethink Veterinary Solutions was birthed out of a conversation between Brian Macrae and Dee Allen RVT, CVPM back in 2012 when wellness plans were first being introduced to the industry.

Dee is known as “super manager” in Orange County, California but even she was practically pulling her hair out trying to figure out how to make wellness plans successful. Before throwing in the towel, Brian suggested a simple membership concept that would be much easier to administer and would get a much higher participation rate for their clients, and the rest is history as they say!

A month later and a minor miracle in the process (a DVM owner actually agreeing to implement a new concept in the industry) we had proven the concept that a practice could sell 300+ paid memberships in their first month! The 300 was 1,200 by the end of the first year and word got out and started to spread around Southern California.

That was it! Here we are 9 years later and almost 1 MILLION memberships sold by our practices users…who would of thought? 